Effective Classified Advertising Tips
Classified advertising is one of the best ways for small businesses to promote their product. Why most classified ads are useful, especially those classified ads locally Because it’s free or inexpensive; however if you’re not careful, you can waste a lot of time and money on ads that are not working in terms of your goal.
What is classified advertising?
A classified ad is a form of advertising where we usually see in the newspaper, television, billboard, and online.
The classified ad is best in marketing use within your area where the consumer can buy directly from you, mostly if you are selling your product or services in your local area.
If you are living in Qatar, 0ne example is AdQatar Classified ad. It’s a free classified ad website where you can post free unlimited ads.
There are several factors to keep in mind when posting on classified ads. Be mindful to look at these factors so you can run an effective classifieds campaign.
Tips on How to Improve and to Make your Classified ads Effective
1. What are you selling?
Before you decide to post on every classified ad, you should evaluate if your product is well suited to classified advertising where you want to run your ads. In other words, You must understand first who is your target buyer or audience, As if is your target audience is interested or hanging in the classified site you want to promote your ad? For example, if you sell used cars, classified ads might be a great way for you to go because people read classified ads when looking for a car. On the other hand, you probably won’t sell cars with real estate classified ads.
2. Where are you running your ad?
How many people will read your ad? Who are these people? Are they young or old? Rich or poor? Is there a demand for your product or services? These are few questions that you need to find answers to.
You can look in many social media groups if there’s a demand or needs for your products and services. join groups and forums that are related to your business or item to sell
3. Writing Your Ad. When you post your ad, remember what you are trying to achieve.
By the way, if you need someone to write or run the ads for you, check on FIVERR, where freelancers can do it for you, whether it’s an ad or other digital services.
Fiverr is a freelancer website where you can hire freelancers with different digital services.
Write an Eye-catchy headline for your classified advertising post.
- You have to catch the reader’s attention, so they will read and dig deeper into your ad (that is the primary job of your headline)
- Give the reader what’s in it for them. So that the reader will be more interested in what you are selling (that is the how the reader read your ad body)
4. Get the reader to contact you or otherwise respond to your ad (Always include a clear idea of what you want the reader to do, like a “call-to-action”– call you, visit your website, sign-up to your email, etc.)
5. A/B Testing
Once you start a classified advertising campaign, you should test your ads and methods to perfect them. Split testing is one of the most ad determinants of most advertising projects– By looking at what is working and what’s not, therefore, you can remove or change your ad strategy.
if you want to know more about proven advertising strategy, read Ad campaign proven and effective ways
Happy classified advertising!
Let me know how you advertise or promote your product or services in the comment section to share them with other Qatar sellers.
Watch the youtube video tutorial on how to use (AdQatar) Classified advertising in Qatar.